Tiendeo Geotracking: From Online to Store

Date
Type
Talk
Language
English
Length
30 minutes

About this talk

Geotracking is a tool developed by Tiendeo that measures the impact of digital campaings in the real world andallow companies to get a better picture of their customers. Based in python, Tiendeo Geotracking is an analysis tool that combines data from multiples sources (geolocation, product-based information) mixed with in-house developed algorithms in order to obtain valuable KPI’S from big data.