Tiendeo Geotracking: From Online to Store
- Speaker
- Ernest Carbonell
- Date
- Type
- Talk
- Language
- English
- Length
- 30 minutes
About this talk
Geotracking is a tool developed by Tiendeo that measures the impact of digital campaings in the real world andallow companies to get a better picture of their customers. Based in python, Tiendeo Geotracking is an analysis tool that combines data from multiples sources (geolocation, product-based information) mixed with in-house developed algorithms in order to obtain valuable KPI’S from big data.